OUR FAMILY · YOUR PET’S FOOD

Real people.
A family behind
every bowl.

A Miami-rooted family making raw pet food in Homestead, with faith at the center and Ziggy at the heart of our story.

Xilo and Ryan with their children Robert and Layla
Xilo & Ryan, with Robert and Layla
Xilo, founder of Raw Instincts, sitting with Ziggy on the grass
Xilo & Ziggy · The woman and the dog behind the first bowl

Xilo / Founder

Xilo

Hola, I’m Xilo. First and foremost, I’m a child of God and a follower of Jesus. I’m also a wife, mother, and the founder of Raw Instincts.

With a background in administration and finance, I handle the ingredients, inventory, numbers, marketing, and this website. A small business asks you to wear a lot of hats.

But I come to this work as a pet parent first. I remember searching for answers for Ziggy—and what it meant to finally see him thrive. That experience shapes how I help other families find a place to start.

Read how Ziggy changed our lives

Ryan / Behind the scenes

Ryan

The ideas, the setup, the heavy lifting.

Ryan is my husband and the practical thinker behind so much of our setup. His background in the aircraft industry helps him turn ideas into things that work.

He designed our event photo booth, worked out how to bring a freezer to markets, and helped organize inventory. From the equipment to the heavy lifting, his support makes the day-to-day possible.

A FAMILY BUSINESS TAKES FAMILY

Many hands.
One family business.

Sheila with Xilo, Ryan, Robert and Ziggy at a Raw Instincts event
Sheila with our family at a recent Raw Instincts event.

Sheila Barberena

My mom. Our encouragement.

My mom brings energy and faith to the work. She helps with food preparation, events, photos, and social media—and cares for our family while we get things done.

Now that I’m a mother too, I understand her support in a whole new way.

Bob with Xilo, Ryan, Robert and Ziggy at a Raw Instincts event
Bob with our family at a recent Raw Instincts event.

Robert “Bob” Piper

Always willing to lend a hand.

Bob helps with food preparation, deliveries, and events—the everyday work that keeps Raw Instincts moving.

When there is a lot to do, another willing pair of hands means everything. We are grateful for his place in this family business.

THE HEART OF RAW INSTINCTS

Ziggy

Our Shiba Inu. The reason we began.

Ziggy, the Shiba Inu who inspired Raw Instincts, sitting outdoors
Ziggy · The reason we began

His face is in our logo. His story is our heart.

Before Raw Instincts, there was a dog we loved who was struggling. Ziggy’s allergies, bleeding paws, and difficult mealtimes sent me searching for answers. That search led us to raw feeding—and eventually, to this business.

Today, he is thriving and always wants food. His face is part of our logo. His story is where ours begins.

Read Ziggy’s full story

OUR GROWING FAMILY

Robert & Layla

The little ones in our family story.

Robert and Layla together in a family portrait
Robert & Layla · Our growing family

Robert’s arrival marked a turning point in our faith. Then God blessed us with Layla.

Life with two children and a business is full, sometimes crazy, and a daily reminder of how much we depend on Him. They are growing alongside Raw Instincts, making this chapter our own.

A family growing in faith.

Jesus is transforming our lives, renewing our minds, and teaching us to lead with more compassion.

We pray over every meal we make, asking God to bless the food, the pets who eat it, and the families who love them. We are grateful for the doors He has opened and the people He has brought into our lives through this business.

Read our family’s story

Every pet has a story.
We’d love to hear yours.

Tell us what your pet eats now, what you have tried, and where you need a little help. Our family is here to listen.