WHY FEED RAW?
Most of us were taught that pet food comes from a bag. We believe it’s worth asking a different question: what were our pets created to eat?
Meat. Bone. Organs. Real ingredients, prepared with purpose.
A DIFFERENT STARTING POINT
If you’ve always fed kibble, we understand. It’s familiar. It’s convenient. It’s what many of us were told to feed.
For our family, feeding well means looking beyond the label and getting to know the food itself. We want you to see what you’re choosing—and feel good about what you serve.
Raw feeding is stewardship through nutrition.
Our faith shapes how we care for the animals God has placed in our lives. To our family, feeding them well is one way to put that faith into practice—with gratitude for His provision and care in what we prepare. “The righteous care for the needs of their animals, but the kindest acts of the wicked are cruel.” — Proverbs 12:10, NIV
REAL FOOD, UP CLOSE.
This is what feeding with intention can look like.
Start with a small-batch blend. Get to know the recipe. Then explore the foods and combinations that make mealtime your pet’s favorite part of the day.
Explore what goes into our mealsWHY WE BELIEVE IN RAW FEEDING
Just like ours, our pets’ bodies depend on water. Think of dry kibble like cereal without the milk—there’s very little moisture in the bowl. Raw meals bring the natural moisture of their ingredients into the food. You may notice your pet drinking less because some of their water now comes from the meal. Always keep fresh drinking water available.
Chicken, pork, beef and turkey each bring a different mix of nutrients to the bowl. That’s why we believe in variety: different foods contribute different nourishment. Rotating proteins is about more than changing the flavor—it’s choosing with intention and appreciating what each food has to offer.
A healthy coat starts with nourishment. Protein and essential fatty acids help support the skin and hair, and that’s part of why we value meat and fish in our recipes. For us, a soft, vibrant coat is one of the everyday signs worth paying attention to when choosing food that suits your pet.
Smaller poops come down to what’s left over. When your pet digests and absorbs more of their meal, less passes through as waste. That’s one reason a highly digestible raw recipe can mean smaller stools—and less to pick up in the yard.
Walks, play and everyday adventures all need fuel. Meat brings protein, and dietary fats provide energy. Feeding with those needs in mind is part of our commitment to helping pets enjoy the life God created them for.
Bone provides calcium and phosphorus to help maintain strong bones and teeth. Calcium also supports muscle movement and nerve function. That’s why we include ground bone in our blends—it brings nourishment that serves your pet throughout their body.
LET’S TALK ABOUT IT
Changing a familiar routine can feel like a big step. Here’s how we think about the questions that come up most.
Explore more questionsGive raw meals the same thoughtful kitchen care you give other raw meat: keep them frozen until needed, thaw in the refrigerator and keep raw food separate from ready-to-eat food. Wash your hands, bowls, utensils and preparation surfaces thoroughly after handling, and follow the storage instructions for the recipe.
Every ingredient should earn its place in your pet’s bowl. Meat delivers protein. Ground bone brings calcium and phosphorus. Organs contribute a rich mix of vitamins and minerals.
That’s the heart of our blends: real ingredients, each with a purpose. Explore different proteins, see exactly what goes into each recipe and bring more variety to the way you nourish your pet.
Discover what’s in our mealsStart with what you know works for your pet—and know exactly what you’re feeding next. Our ingredient lists name the meats, organs and other foods in each blend, making it easier to compare recipes around the ingredients you’re avoiding.
Not sure which blend to choose? Tell us what your pet eats now and what you’re looking to leave out. We’ll walk through the recipes with you. You’re talking to the family behind the food.
Get help choosing a blendLet’s put a real plan behind the price. How much you’ll spend depends on your pet’s portions, the recipes you choose and how you want to include raw in their routine.
Our Feeding Planner helps you explore portions and meal options for 7, 14 or 30 days—so you can see what works for your pet and your budget before placing an order.
Build your pet’s feeding planYou can take time to learn, compare recipes and plan your transition. Start with a clear idea of your pet’s current food and needs. If you’re considering adding raw or changing the full diet, understand how that affects the whole bowl rather than simply adding extra food on top.
Watch Mags’ story ↗FROM OUR COMMUNITY
A story from the Raw Instincts community. Hear the original experience in their own words.
An individual experience, shared as a story.
YOUR NEXT BOWL STARTS HERE
You don’t have to have every answer today. Take the next step that feels useful.
Read the ingredients and feeding details. Find out what goes into the food before deciding what goes into the bowl.
Explore the ingredientsEstimate portions with your pet’s weight and a 7-, 14- or 30-day plan. The planner is a guide and doesn’t start a subscription.
Open the Feeding PlannerBrowse the current recipes, pack sizes and prices. Need help reading a recipe or planning an order? Our family is here.
Find your raw mealFAITH-LED. FAMILY-RUN.
From our Homestead kitchen to your pet’s bowl, we’re grateful to be part of how you care for the animals you love.
