Ingredient Transparency
We believe customers should be able to explore the animal proteins, organs, bone, and other ingredients used in our blends.
WHY FEED RAW?
Before the bag, there was real food.
Long before pet food came in bags, boxes, and cans, animals obtained nourishment from a variety of foods in nature.
Today, feeding the same manufactured formula every day has become the norm. But we believe pet parents deserve to ask a bigger question:
What if we looked beyond the packaging and started with the food itself?
At Raw Instincts, we believe in returning attention to recognizable ingredients, natural nutritional diversity, and the purpose behind every ingredient in the bowl.
Meat. Bone. Organs. Fish. Thoughtfully selected whole foods.
Real ingredients. Prepared with purpose.
WHAT IS RAW FEEDING?
Real food. A different philosophy.
Raw feeding is an approach to pet nutrition centered on uncooked ingredients. Depending on the feeding philosophy, meals may include muscle meat, edible bone, organs, fish, and selected plant ingredients.
At its heart, raw feeding encourages pet parents to look beyond a finished formula and understand the foods that make up their pets' meals.
Where conventional pet food often emphasizes the convenience and consistency of a single formula, raw feeding offers another perspective: exploring different ingredients, understanding their nutritional contributions, and choosing foods with intention.
At Raw Instincts, our approach is inspired by Prey Model Raw (PMR), with an appreciation for the nutritional diversity found in both animal-based and select plant-based whole foods.
Know the ingredients. Understand their purpose. Feed with intention.
QUESTION THE HABIT. LOOK AT THE FOOD.
Familiar doesn't have to mean the only way.
For generations, pet owners have been taught to rely on a familiar routine: choose a bag, measure a portion, and repeat.
Convenience has its place. But convenience shouldn't replace curiosity.
We believe pet parents deserve to understand their options, explore different ingredients, and make feeding decisions based on knowledge rather than habit alone.
Our philosophy isn't about replacing one unquestioned feeding rule with another.
It's about bringing the conversation back to the food.
Because thoughtful feeding begins when we start asking what's in the bowl—and why.
INSPIRED BY NATURE. CRAFTED WITH PURPOSE.
Understanding Prey Model Raw (PMR)
Prey Model Raw is a feeding philosophy inspired by the natural composition of prey animals. It focuses on animal-based ingredients and the nutritional contributions of muscle meat, edible bone, and organs.
Traditional PMR commonly uses an approximate 80/10/10 framework:
- 80% muscle meat: Provides protein, amino acids, and other naturally occurring nutrients.
- 10% edible bone: Supplies calcium, phosphorus, and additional minerals.
- 10% secreting organs: Including liver and other organs that contribute vitamins and trace minerals.
These proportions help explain the foundational structure of traditional prey-model feeding.
Our Approach at Raw Instincts
Rooted in prey-model principles. Enriched through ingredient variety.
We embrace the foundation of PMR while recognizing that different whole foods contribute different nutrients.
Our blends feature animal proteins such as beef, chicken, turkey, pork, duck, and lamb. Select recipes also incorporate fish, including salmon and sardines, as well as carefully chosen vegetables and fruits.
Fish can contribute omega-3 fatty acids and other nutrients, while vegetables and fruits provide additional plant-derived nutrients and fiber.
For us, ingredient diversity isn't about making a recipe unnecessarily complicated. It's about recognizing the value of different foods and understanding what each contributes.
Because feeding raw isn't simply about following a formula. It's about understanding the ingredients, respecting their nutritional purpose, and making intentional choices about what goes into the bowl.
WHY FAMILIES CHOOSE RAW FEEDING
Nature offers more than one way to nourish.
We believe the conversation about pet nutrition should begin with ingredients and what they contribute—not simply the form in which food is sold.
Here are some of the reasons families are drawn to whole-food raw feeding.
01Natural Moisture in Every Meal
Hydration begins with more than the water bowl.
Natural Moisture in Every Meal
Hydration begins with more than the water bowl.
Fresh meat naturally contains moisture, and raw meals retain water within their ingredients.
This means moisture is delivered as part of the food itself, contributing to a pet's overall daily water intake.
We appreciate this simple characteristic of fresh ingredients: nourishment and naturally occurring moisture together in the bowl.
Fresh drinking water should always remain available.
02Nature Offers Variety. Why Shouldn't Their Bowl?
Real nutrition begins with diversity, not uniformity.
Nature Offers Variety. Why Shouldn't Their Bowl?
Real nutrition begins with diversity, not uniformity.
Conventional pet food has made feeding the same formula every day the norm. At Raw Instincts, we believe nature offers a broader perspective—one rooted in variety, recognizable ingredients, and the unique nutritional contributions of different foods.
Beef, chicken, turkey, pork, duck, lamb, and fish each bring their own nutritional profile to the bowl. From essential amino acids and naturally occurring fats to vitamins and minerals, every protein offers something different.
Our approach embraces that diversity, incorporating multiple animal proteins alongside nutrient-rich organs, edible bone, and, in select blends, fish, vegetables, and fruits.
Because nature doesn't offer just one ingredient—and we believe thoughtful feeding should celebrate that variety.
03Nourishment for Skin and Coat
Healthy skin and coat function begins with essential nutrients.
Nourishment for Skin and Coat
Healthy skin and coat function begins with essential nutrients.
A pet's skin and coat rely on nutrients including protein, essential fatty acids, vitamins, and minerals.
Animal-based foods provide amino acids and naturally occurring fats, while ingredients such as oily fish can contribute omega-3 fatty acids.
Different ingredients offer different nutritional profiles. That's one reason we value understanding what's in a recipe rather than relying on a single broad promise.
We believe the beauty of whole-food feeding lies in knowing where nourishment comes from.
04Understanding Digestion Through Ingredients
What goes into the bowl influences what comes out.
Understanding Digestion Through Ingredients
What goes into the bowl influences what comes out.
Digestion is influenced by the composition of food, the digestibility of its ingredients, and the individual pet.
Some pets eating highly digestible foods produce smaller or differently textured stools, depending on portions, fiber, and the overall diet.
Raw feeding encourages us to pay closer attention to these everyday details and better understand how different foods fit into our pets' routines.
Every pet is an individual. Understanding their food helps us make more informed feeding choices.
05Fuel for Movement, Play, and Everyday Life
Nourishment for the lives they love to live.
Fuel for Movement, Play, and Everyday Life
Nourishment for the lives they love to live.
From morning walks and backyard adventures to chasing toys and curling up beside the family, our pets depend on food to fuel their everyday activities.
Animal proteins supply amino acids used throughout the body, while dietary fats provide concentrated energy.
Different proteins and cuts contain different amounts of fat and other nutrients, giving pet parents meaningful information to consider when selecting meals.
We believe feeding with intention means understanding how food contributes to everyday life.
06Nutrient-Rich Ingredients With a Purpose
Every part of the bowl tells a nutritional story.
Nutrient-Rich Ingredients With a Purpose
Every part of the bowl tells a nutritional story.
Muscle meat provides protein and amino acids. Edible bone contributes calcium and phosphorus. Organs such as liver and kidney contain concentrated vitamins and minerals.
Fish, vegetables, and fruits can contribute additional nutrients, depending on the recipe.
Instead of treating ingredients as an anonymous list, we believe in explaining what they are and why they're included.
The more you understand the ingredients, the more confidently you can approach your pet's feeding choices.
Watch Mags' Story ↗REAL FAMILIES. REAL STORIES.
Meet Mags.
Every pet has a story, and every family has its own reasons for exploring different feeding approaches.
We love hearing from customers who have taken a more active interest in the ingredients they choose for their pets.
Meet Mags and hear her family's experience in their own words.
An individual experience, shared as a story.
THE RAW INSTINCTS DIFFERENCE
Small batches. Real ingredients. A family behind every order.
Raw Instincts began with a belief that caring for our pets should be personal.
We're not interested in making food mysterious. We want families to know what they're buying, recognize the ingredients, and understand our approach.
Small-Batch Preparation
Our meals are prepared in small batches with attention to the ingredients and preparation process.
No High-Pressure Processing (HPP)
Our raw meals are not subjected to high-pressure processing. We believe customers deserve transparency about how their pet's food is prepared and processed.
Whole-Food Variety
Our selection includes different animal proteins and recipes featuring fish and select plant ingredients, allowing customers to explore a range of ingredient combinations.
Family-Run. Faith-Led.
Our business is shaped by gratitude, stewardship, and a personal commitment to the animals and families we serve.
We don't just want you to buy a bag of food. We want you to understand what's inside it.
MORE THAN A FORMULA. A PHILOSOPHY.
Understanding the whole bowl.
At Raw Instincts, we believe thoughtful feeding is about more than selecting an individual ingredient or following a familiar routine.
It's about understanding how foods work together, appreciating their nutritional differences, and considering the needs of the animal being fed.
Meat, organs, edible bone, fish, and select plant ingredients each bring different characteristics to a feeding plan.
Our PMR-inspired blends reflect this ingredient-focused philosophy, and we provide recipe information to help families understand how to incorporate them into their pets' overall feeding routines.
Because the goal isn't simply to fill the bowl. It's to understand what we're putting into it.
LET’S TALK ABOUT IT
You’re allowed to ask questions.
Changing a familiar routine can feel like a big step. Here’s how we think about the questions that come up most.
Explore more questions“How do I store and serve raw food?”
Give raw meals the same thoughtful kitchen care you give other raw meat: keep them frozen until needed, thaw in the refrigerator and keep raw food separate from ready-to-eat food. Wash your hands, bowls, utensils and preparation surfaces thoroughly after handling, and follow the storage instructions for the recipe.
“Why meat, bone and organs?”
Every ingredient should earn its place in your pet’s bowl. Meat delivers protein. Ground bone brings calcium and phosphorus. Organs contribute a rich mix of vitamins and minerals.
That’s the heart of our blends: real ingredients, each with a purpose. Explore different proteins, see exactly what goes into each recipe and bring more variety to the way you nourish your pet.
Discover what’s in our meals“My pet is sensitive to certain foods. Where do I start?”
Start with what you know works for your pet—and know exactly what you’re feeding next. Our ingredient lists name the meats, organs and other foods in each blend, making it easier to compare recipes around the ingredients you’re avoiding.
Not sure which blend to choose? Tell us what your pet eats now and what you’re looking to leave out. We’ll walk through the recipes with you. You’re talking to the family behind the food.
Get help choosing a blend“What would raw feeding cost for my pet?”
Let’s put a real plan behind the price. How much you’ll spend depends on your pet’s portions, the recipes you choose and how you want to include raw in their routine.
Our Feeding Planner helps you explore portions and meal options for 7, 14 or 30 days—so you can see what works for your pet and your budget before placing an order.
Build your pet’s feeding plan“Do I have to change everything at once?”
You can take time to learn, compare recipes and plan your transition. Start with a clear idea of your pet’s current food and needs. If you’re considering adding raw or changing the full diet, understand how that affects the whole bowl rather than simply adding extra food on top.
YOUR NEXT BOWL STARTS HERE
From curiosity to confidence.
You don't need to know everything about raw feeding to begin exploring it.
- 01
Discover the Ingredients
Explore our blends and learn about the animal proteins, organs, bone, and other ingredients used in our recipes.
- 02
Plan Your Portions
Use our Feeding Planner to estimate portions and explore feeding options for 7, 14, or 30 days.
- 03
Explore Your Options
Browse our raw meals, compare ingredients and package sizes, and select recipes that align with your feeding goals.
FAITH-LED. FAMILY-RUN.
Real food. Prepared with purpose.
“The righteous care for the needs of their animals.” — Proverbs 12:10 (NIV)
At Raw Instincts, this verse is more than a scripture we believe in. It's a principle that guides how we care for the animals God has entrusted to us.
We believe that caring for our pets is an act of stewardship—one that begins with love, responsibility, and thoughtful choices about what goes into their bowls.
Our faith is woven into everything we do, from selecting recognizable, nutrient-rich ingredients to preparing our raw meals in small batches with intention and gratitude.
We're not simply a pet food company. We're a family that believes God's creation deserves to be treated with care, respect, and purpose.
From our family to yours, every meal is prepared with purpose, and every animal matters.
Know what you're feeding. Choose with intention. Feed with purpose.